Marketing Concepts & Strategies
Lyndon Simkin, William Pride, Ferrell, Sally Dibb
Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.
Рік:
2019
Видання:
8
Видавництво:
Cengage Learning EMEA
Мова:
english
Сторінки:
148
ISBN 10:
1473760275
ISBN 13:
9781473760271
Файл:
PDF, 19.60 MB
IPFS:
,
english, 2019
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