Demand-Driven Business Strategy: Digital Transformation and Business Model Innovation
Cor Molenaar
Demand driven versus supply driven -- Shifting from a supply-driven to a demand driven economy: digitalization -- Community-based digital business models: platforms -- Machine learning: the role of artificial intelligence in a demand driven model -- Transforming existing business to succeed in a demand driven economy -- Building a demand driven business model -- Marketing in a demand driven economy: data as competitive advantage -- Transforming organizations: from digital to demand driven -- The new playground for organizations -- Competition and technology -- The road ahead -- Practical research: product-as-a-service in practice -- Business models and comparison.
Рік:
2022
Видавництво:
Routledge
Мова:
english
Сторінки:
193
ISBN 10:
1003226167
ISBN 13:
9781032127651
Файл:
PDF, 6.31 MB
IPFS:
,
english, 2022
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