Ads to Icons: How Advertising Succeeds in a Multimedia Age

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Business & Economics - Sales & Marketing
Ads to Icons: How Advertising Succeeds...

Ads to Icons: How Advertising Succeeds in a Multimedia Age

Name: Ads to Icons: How Advertising Succeeds in a Multimedia Age
ISBN: 9780749449360

Springer P.

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The second edition of Ads to Icons examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies why these campaigns were successful and analyzes their contribution to the continued development of advertising.

Категорії:

Business & Economics - Sales & Marketing

Рік:

2007

Видання:

2nd edition

Видавництво:

Kogan Page

Мова:

english

Сторінки:

400