Hey, Whipple, Squeeze This: A Guide to Creating Great...

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Business & Economics - Sales & Marketing
Hey, Whipple, Squeeze This: A Guide to...

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising

Name: Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising
ISBN: 9780470190739

Luke Sullivan

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In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

Категорії:

Business & Economics - Sales & Marketing

Рік:

2008

Видання:

Видавництво:

Wiley

Мова:

english

Сторінки:

348

ISBN 10: